This spring, a commercial played on the radio announcing that the Findlay Auto Group had come to town and was looking for nonprofits in the community to support. We had never partnered with Subaru before but were excited to give it a shot. Yavapai Humane Society is always in need of support and the prospect of a company inviting partnership is unique and special.
A grant opportunity was announced by Subaru and the ASPCA encouraging shelters like ours to partner with a local Subaru retailer for events for the Share the Love and Subaru Loves Pets campaigns. Our local Subaru retailer, Findlay Subaru of Prescott, was more than excited to collaborate. That was the first sign that our new Subaru friends were going to come through in a way that we never expected.
The planning of two adoption events followed–one at our shelter and one at the Subaru dealership. We experienced the excitement of filming a TV commercial with Findlay Subaru of Prescott to promote the events, showcasing adoptable pets and the philanthropic spirit of Subaru.
Meanwhile the dates of the events grew closer and I saw Findlay Subaru of Prescott’s compassion all over the community–from donating 500 turkeys to our community’s food pantry Thanksgiving Drive, to sponsoring a number of nonprofit fundraising events, to putting bikes together for Toys For Tots. Their impact in our community has been undeniable. In the back of my mind, I wondered if there would be enough goodwill to go around as we waited with anticipation for our adoption events.
October came and Findlay Subaru of Prescott announced that with every Subaru sold our local retailer pledged to donate $100 to Yavapai Humane Society!
Our first adoption event was held on October 21. Findlay Subaru of Prescott brought vehicles for display, adopter kits and free swag for our shelter visitors, and their positive energy. They were more than excited to entertain our adoptable pets and engage with shelter guests. It was such a fun experience that our local Subaru retailer invited us for two extra adoption events in addition to the two we had planned! The following events took place on October 27, and November 17-18. The experience was nothing short of terrific. Subaru went above and beyond to accommodate our shelter pets, volunteers, and staff at their location. In fact, several employees ended up adopting dogs and giving them a forever home!
In all, 37 dogs and cats were adopted through our events with Findlay Subaru of Prescott. One adoption event even sent our staff back to the shelter with an empty van after having adopted all 5 dogs we took with us–a first for our animal shelter!
The only thing to wrap up was the proceeds from the $100 donated to our humane society per Subaru sold. Drum roll, please…. Findlay Subaru of Prescott invited us to a check presentation and kept the total a surprise. The anticipation was more than we could stand! Gasps of shock and wide eyes came from every staff member when it was revealed that Findlay Subaru of Prescott had raised $7,800 for our humane society!
Every part of collaborating with our local Subaru retailer was an absolute delight–from their hospitality and positive energy during the events, to the generosity of their donation, to the power behind their marketing to raise awareness of our efforts. We remain so grateful for the commitment to good corporate citizenship that flows throughout the Subaru company and reaches out, touching the lives of pets and people in our community.